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How Much Is It Worth

How we work out what your item is worth

Updated

You upload a photo. Google's Gemini AI identifies the item, searches the web for what similar items sell for, and turns what it finds into a price range. Here is each step, what can go wrong, and what you can do about it.

  1. Step 1

    Identify the item

    Google's Gemini AI reads the photo: shape, material, maker's marks, labels, model numbers, printed dates and patterns. It names the item as specifically as the photo supports, for example a Pyrex 401 mixing bowl in the Pink Daisy pattern rather than just a glass mixing bowl.

  2. Step 2

    Search the web for prices

    Gemini then runs Google searches for what the same item, or the closest match, sells for second-hand in the US. It is told to prefer completed sales and auction results over asking prices, and to say when it could only find asking prices.

  3. Step 3

    Adjust for visible condition

    Chips, wear, stains, missing parts and a missing box all lower the price. The estimate only accounts for what it can see in the photo.

  4. Step 4

    Give a range, a confidence level and sources

    You get a price range in US dollars that a typical private seller could expect, a confidence level with the reason, and the web pages the estimate was based on.

  5. Step 5

    Suggest a next step

    We suggest what to do based on the top of the range: donate, sell it yourself, check further, or get a second opinion. These thresholds are fixed by us, not chosen by the AI.

Where the price comes from today

Right now every estimate comes from one source: Gemini, with Google Search switched on. That means the number is an AI estimate checked against web pages, not a calculation from a database of sales. It's why every result lists the pages it used, so you can open them and judge the number yourself.

We plan to add direct price data, starting with a trading card price database and then marketplace sales. When a source is added, results will say which one each number came from.

Asking prices and sold prices

Listings show what sellers hope to get, and many of those items never sell at that price. What buyers actually paid is usually lower. Gemini is told to prefer completed sales and auction results and to tell you when it could only find asking prices. You'll see that in the “based on” line of your result.

What the confidence levels mean

LevelWhat it means
HighThe exact item was identified and several consistent prices were found.
MediumA close match was found, or prices for it vary a lot.
LowThe identification is uncertain or few prices were found. Treat the range as a rough starting point.

What we can't tell from a photo

We can't tellWho can
Whether a designer bag, watch, autograph or artwork is genuinean authenticator or specialist dealer
Gold or silver purity without a visible hallmarka jeweler with an acid or XRF test
Gemstone qualitya gemologist (GIA-trained)
Whether electronics or mechanical items workyou, by testing it
Hidden damage, repairs or smellan in-person look
Provenance: who owned it and whenyour paperwork, or an appraiser

How to get a better result

Where does the price come from?

Google's Gemini AI identifies the item from your photo, then searches the web for what the same or similar items sell for second-hand in the US. The range is its estimate from what it found. Every result lists the web pages it used so you can check them yourself.

Why is my range so wide?

Either the item is hard to pin down from the photo, or similar items sell for very different prices depending on condition and version. A clearer photo of the marks or model number, plus a short note about condition, usually narrows it.

What if the value looks wrong?

Check the item name first. If we identified the wrong thing, run it again with a close-up of the identifying marks and a note. Then look at the sources listed under the result to see what the estimate was based on.

Try it on one item · What an estimate is and isn't